The Perks of Getting A VPS Hosting Than A Shared One

When deciding which type of hosting to use, you need to assess the various options available and decide what makes the most sense for your site. But don’t just think short-term. The host you choose should be able to meet your immediate needs, in addition to being able to scale as your website and traffic growth.

With shared hosting, you ‘share’ space on a server with other websites. It’s like renting a room in a shared house – you’ve got your own little area, but you’re part of a larger communal space.

Shared hosting is the cheapest type there is. It’s got its benefits, but naturally, things can get a little cramped at times.
VPS hosting is where you have more than just one slice of a server. This can be thought of like renting an apartment in a building block – more rooms, more space, more flexibility, and a little more expensive. You have a greater level of control, but you’re still operating within a shared server with others.
VPS Hosting simulates the experience of a dedicated server even though you’re still sharing the physical server with other users.
Your web hosting provider installs a virtual layer on top of the operating system (OS) of the server using virtualization technology. Separating the server into individual compartments with virtual walls, this layer allows each user to install their own OS and software.
Because a VPS separates your files from other users on the OS level, it truly is a private server. This means your website lives within a secure container with guaranteed server resources — think memory, disk space, CPU cores, etc. You don’t have to share any of it with others.
below are the things to consider when choosing between shared and VPS hosting:

    We’d like to start by saying that, for the most part, shared hosting is very safe. Providers do a lot of work around their security, but there are no guarantees. This, again, is down to the other sites you share a server with.
    Security is essential no matter what kind of website you own. Both hosting types are relatively secure and stable methods for hosting your site, but there are some differences.
    If one site makes a mistake and has a security breach, every site on that server is then vulnerable. You can lock your bedroom, but if one of your housemates leaves the front door open, you’re still at risk!

VPS hosting is more secure. For starters, you’re on a server with other VPS users, meaning everyone has a higher level of security. You also have more say over your own protection, just like how you’d be free to install CCTV and alarms in your own flat. There’s no need to panic, even if someone leaves the entrance to your block open.

    If you are looking for more advanced options for your site, VPS hosting is more suitable than a shared hosting plan. It grants you root access to the server, so you can install your own OS, control panel and software to optimize site performance and security.
    In contrast, using a shared hosting plan limits you only to standardized server setups. This might be more convenient for people who don’t want to meddle with server management tasks on their own.
    Everyone needs certain resources. Your mobile plan, for example, comes with a set limit on calls, texts and data. Hosting is the same, except the resources are things like storage space and memory.
    As the name suggests, on a shared hosting plan, you share resources with the other sites on your server. If one website uses up too much bandwidth, the other sites all suffer. It’s a bit like wanting to cook in your shared kitchen when all the hobs are already taken.

VPS hosting is less limited. Because you hold a larger portion of the server’s hardware, you have more resource. You’ll also get root access over the server environment, which basically means you can install extra software and edit any file on the server.

    The way to look at shared hosting vs VPS hosting is to decide what your ambitions are. If you own a small website that only gets a few hundred visitors per week, and you don’t plan on scaling up too much, shared hosting is perfect.

Problems start to creep in when your website grows. If your visitor count turns from the hundreds to the thousands, your nice homepage could turn into an error message.

VPS hosting can grow with you; if you’re a small business, paying a couple of bucks extra a month at this stage gives you that leeway. Sure, living in a shared house is fine if it’s just you, but when you get a partner, things can get a little cramped!

    If you choose to host your site with shared hosting, there will be little to no technical maintenance required by you. Shared hosting providers will set up the shared server, install and upgrade the necessary software like the cPanel or cPanel, and monitor the servers to avoid downtime and effectively taking care of the back end.

On the other hand, VPS hosting is slightly more complicated when managing resources. It needs somewhat more advanced knowledge to administrate and manage. Fortunately, VPS hosting lets you customize and configure applications and software to increase your website’s performance, offers root access, and allows you to tailor the back end to your needs.

    Now the technical stuff’s out the way, it’s onto the important question: how much is all this going to cost?
    Well, the first thing to mention is that both shared and VPS hosting comes at different tiers of pricing. Naturally, the more expensive the plan you go for, the more of the stuff above you get (resource, security, performance etc.)

When to Upgrade Your Hosting Plan?
If you’re already using shared hosting and enjoying it, you might wonder when is the best time to upgrade to a VPS hosting plan. Here are a few questions you can ask yourself:

  1. Do I want more options and freedom for managing my server?
  2. Will I get a substantial increase in traffic in the future?
  3. Do I consider hosting more than one website someday?


Importance of Data-driven Decision Making in Your Organization

Understanding what characterizes a data-driven business is imperative for any organization that intends to remain relevant in the future. This is simply a reality that has come about due to the influence of the technology realm on the evolution of business. Society has imbued the concept of “intuition”—of simply knowing when something is right or wrong—with a tremendous amount of prestige, importance, and influence. While intuition can provide a hunch or spark that starts you down a particular path, it's through data that you verify, understand, and quantify. Data-driven decision-making (DDDM) is defined as using facts, metrics, and data to guide strategic business decisions that align with your goals, objectives, and initiatives. By leveraging the wealth of digital insights available at your fingertips and embracing the power of business intelligence, it’s possible to make more informed decisions that will lead to commercial growth, evolution, and an increased bottom line.

                The importance of data in decision lies in consistency and continual growth. It enables companies to create new business opportunities, generate more revenue, predict future trends, optimize current operational efforts, and produce actionable insights. That way, you stand to grow and evolve your empire over time, making your organization more adaptable as a result. Data based decision also helps to use past information to predict what is to happen in the future. Without data, there are a lot of risks, such as performing on false assumptions and being swayed by biases. The approach can be used by big businesses for big data analysis diagnostic modeling, and processing to enhance excellent performance. Data performs multiple roles. On the one hand, it serves to benchmark what currently exists, which allows you to better understand the impact that any decision you make will have on your business.

                One of the main benefits of data-driven decision-making approach is that it leads to improved transparency and accountability to every organization. The strategy works to improve teamwork and staff engagement. It encourages loyalty and responsibility as every member of the team knows exactly what’s happening and what their role is. There are fewer mistakes as miscommunication is less likely to occur. The policies of the practice help the organization to deal with its threats and risks and thus enhances its overall performance. Given enough practice and the right types and quantities of data, it’s possible to leverage it in a more proactive way—for example, by identifying business opportunities before your competition does, or by detecting threats before they grow too serious.

                Another advantage of data-based decision management is that it leads to constant improvement. Most of the organizations are capable of implementing incremental changes, monitor vital metrics, and make further changes based on the outcome of data-based decision management. This enhances the overall performance and efficiency of a business organization. Using key data within all major decision-making processes ensures a business achieves consistent results. Important individuals can leave and market trends can shift but, if you’re a data-driven organization, this won’t impact the way key decisions are taken.

                Through data-driven decision making, an organization becomes better able to devise new products, reliable services, and workplace initiatives that improve efficiency. It also aids in the identification of likely trends before they manifest in markets. Investigating historical data allows an organization to know what to expect in the future, and what to change in order to generate better numbers. Data-driven organizations collect huge volumes of data over time. Much of this data is effectively feedback that provides insight into what customers like and what they don’t. This feedback is useful for quick wins but can also be the basis for long-term improvements. Objective data helps most organizations to collect data, use it for record keeping and compliance. This makes the organization to be accountable to manage its data properly. For transparency, data driven decision making ensures every information prioritized, the goals are concrete, and the overall results are measured accordingly.

                Becoming a data-driven organization won’t in itself cut costs. However, you can use the data you collate to identify possible cost-cutting measures in all areas of the business.  It might be that too much budget is allocated to a particularly ineffective marketing strategy. Or, the data might reveal that a specific product is returned more than any other. Acting expeditiously, managers are able to continually improve the process, which drives cost-saving decisions. The added efficiency, driven by DDDM, itself also adds to cost savings and higher revenues.

                Data-driven organizations can move much quicker and with greater confidence in their decisions. They have the cold, hard evidence to support their ideas so there’s less of a need for a lengthy debate. Beyond this, data is logical and concrete in a way that gut instinct and intuition simply aren’t. By removing the subjective elements from your business decisions, you can instill confidence in yourself and your company as a whole. This confidence allows your organization to commit fully to a particular vision or strategy without being overly concerned that the wrong decision has been made.

                Since the digital landscape is ever-evolving and changing, businesses need to utilize data to make informed decisions that allow them to move and grow along with the changing environment. Data-driven business decisions often have the power to either make or break a company, which is why data visualization is so important. It’s an artistic science that allows companies to better connect with and engage with others. While there are many benefits to data-driven decision-making, it’s important to note that you don’t need to take an all-or-nothing approach to get there. By starting small, benchmarking your performance, documenting everything, and adjusting as you go, you can become more data-driven and thrive at your organization.

                It is always essential to take care of the core building blocks of your business. The most crucial part of any business organization performance is its data. An organization data determines how the company is doing in terms of productivity and efficiency. It should be every business obligation to manage its data most conveniently to enhance better performance.

Effectiveness vs Efficiency: Why Effectiveness Matters More in Business

 What is the difference between effectiveness and effectivity? These two words have been used interchangeably in the business world but often misunderstood or misused. For better understanding, efficiency is to perform certain task in the best possible manner with the least waste of time and effort while effectivity is being adequate to accomplish a purpose; producing the intended or expected result. Efficiency in business relates to how much of a product or service is produced in a given timeframe while effectiveness is a measurement of quality.

            Something is effective if it produces the intended result, whereas it is efficient if it functions with the least use of resources. It is possible to be effective without being efficient and vice versa.

            When reading the above mentioned description it is understandable for companies to pick efficiency over effectivity in their business operations. When dealing with resources or manpower that are limited we often tend to maximize each of this aspects, however companies fail to see that efficiency is more of a short term approach as opposed to effectiveness which is beneficial in the long term and in the bigger picture perspective. After all effectiveness is about doing or using the right things — things that yield positive results while efficiency is simply about doing things right — i.e., completing a task cheaper or faster.

            Efficiency is more of a quantitative route as opposed to the qualitative approach of effectiveness. At hindsight, efficiency seems to be the better approach as it requires the least amount of input with a considerable amount of output. Efficiency is more of a quick and easy win, considering the ratio of what you input and the output you gained, cutting budget to have considerable outcome. However this approach will live you doomed in the long run, later on you will realize you have less growth and less revenue.

            Your business is your investment what little you input in your business only determines what you will gain. Cutting costs and giving only the bare minimum will leave your business weak and with far less reach than you intend it to be, making your brand weaker ultimately making you spend more in the process of taking back what you should’ve done from the start to begin with. Not investing on your business appropriately for long term goals weakens your brand.

            To give an example, to cut costs you picked a cheaper website for your ad as it will generate a modest amount of revenue as opposed to a well-known option. Yes, you are gaining revenue and saved budget in the process but you missed the opportunity to reach a wider audience and to build a strong following for your product. Since there is less site traffic only a few target demographic are reached. It is efficient since the goal to gain revenue is met with least amount of resources (budget in this case) exhausted but it is not as effective as it should’ve been because the better option is not chosen. The people that could’ve been reached could be a loyal customer, spending a bit more to assure quality will benefit you in the long run.

            Effectiveness is the level of quality with which a task or process is carried out that ultimately leads to higher overall business performance. Saving resources should not be the only goal but to make sure that the company is moving towards doing the right things that will benefit the company in the long run. Producing outputs of quality is crucial in creating and maintaining customer loyalty which are key requirements for modern business. Product quality and brand experience are crucial in building and maintaining customer loyalty. The goal shouldn’t always be to produce a huge quantity of products but to produce product of quality that will keep the customers coming back. The goal shouldn’t only be that a customer avails your product but that he would want to make a second purchase.

            Effectiveness, it has an extroverted approach, that highlights the relationship of the business organization with the rest of the world to attain a competitive position in the market, i.e. it helps the organization to judge the potency of the whole organization by making strategies and choosing the best means for the attainment result

            Effectiveness is finding a way to improve outcomes, perhaps by doing something very differently. You might change your whole approach to your business. Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. You need to reevaluate the quality of your product you might be focused in producing with the least amount of resources but sacrificing the quality. Customers might be attracted to buy once but that’s not the goal, believe it or not, one of the most sustainable ways to improve your business is through customer retention. The reality is that the customers you already have are the most profitable, and it’s worth your time and effort to keep them around. Quality products keep customers coming back and effectiveness keeps it in check that the products you produce are of quality.

            Generally speaking, people focus on efficiency. It’s easier to think about small improvements than to ask “why” and identify different approaches. However, focusing on effectiveness can dramatically improve outcomes. Effectiveness should be the first priority of any business, followed by developing efficient practices. For example when it’s your first time preparing a dish your goal is to cook something delicious right not to cook it in record time or with fewer ingredients, the goal is to serve something of quality.

            In the same way, businesses should strive only to perform tasks that effectively promote profits and growth. It doesn’t matter if a company can develop a project with few resources in a short space of time if that project doesn’t align with corporate goals.

            The first step in making a productive company is focusing on effectiveness, even at the cost of efficiency. Once a business puts effective practices in place, the company can begin making those practices more efficient.

E-Commerce In The Light of the Pandemic

Since the pandemic hit in early 2020, businesses, especially those with physical stores, slowed down. As the virus spread fast, stores needed to be closed down for some time to prevent further spreading. Since most people stayed at home, most of the services offered by the stores became available online. That was when the convenience brought by the pandemic started. 

How Did Covid Increase Online Purchases?

Restrictions implemented made people stay at home and order basic needs online.

            Every country had its implementations during the pandemic. Some countries imposed long lockdowns while others implemented short ones. Take Australia, for example. In mid-March 2020, the Australian government implemented lockdown restrictions to restrict the citizens’ movements and prevent large-scale gatherings like rallies, concerts, parties, organization activities, etc. Physical distancing was also introduced. Australian borders were closed to non-residents, non-essential services, as well as schools were also closed. By strictly following these implementations, a decrease in cases was reported by April, and we have started easing the restrictions. During that lockdown phase, people made purchases of their essential needs through online stores. A statistical report made by Statista said that “During the four weeks to February 22, 2020, online purchases of pasta in Australia increased by 76 percent. Elsewhere, 72 percent more eggs and 71 percent more canned meals were sold.”

Fear of getting infected

            How is this connected to the increase in online purchases? Of course, when something horrible is going around, you wouldn’t want yourself getting involved, right? Especially that a killer virus is causing havoc in your country. So, instead of going out and doing your usual market and grocery shopping, you would just opt to stay at home and shop from there. Since most stores adjusted to the current situations, they have adapted to getting their customers to experience the convenience of online shopping. With just one click, you are not just sparing yourself from the hassle of long queues. You are also sparing yourself from getting infected and potentially infecting your loved ones at home.

A lot of businesses pivoted their resources to digital marketing.

            Before the pandemic, we usually see businesses using in-store promotions to promote their products and services. Sources of promotion like billboard ads, print ads, flyers, etc., were widespread pre-pandemic, but there was a decline when it happened. This prompted online businesses to shift their marketing strategy to become digital. Not saying that they are not promoting digitally pre-pandemic, but we see more of it digitally now as compared to before. Online retailers are taking advantage of digital marketing to promote their goods. Therefore, the funds intended for physical promotions were diverted to online and digital marketing.

Establishments were forced to close, allowing them to continue their business online.

            E-commerce boomed during this pandemic. Though not entirely a positive effect of COVID-19 as not all businesses could pick their feet up after being forced to close, some survived because they found the opportunity to continue their businesses online. Even though the lockdowns were short-lived in Australia, there was a phenomenal rise in online shopping in 2020. Due to strict pandemic implementations, people had no choice but to do things online (shopping, paying bills, etc.). In April 2020, there was a spike in online growth. Home & garden, food & liquor, and variety stores reached triple-digit growth compared to other categories such as fashion, media, hobbies, health & beauty, etc. Exponential growth is still being seen even if the restrictions were lifted and nothing’s gonna stop it. However, last June 2021, lockdowns and restrictions have returned due to the new Delta strain. Citizens returned to online shopping, and this boosted Australian e-commerce once again. New data from Australia Post showed that ”almost four million households have bought something online in the last fortnight - up to six percent when compared to last year.” It was recorded that most people have bought products online from home & garden, fashion, variety stores, and high demands of baby products and pet supplies.


Nothing tops convenience and availability in online retails. Once again, sparing yourself from the hassle of long lines and fearing that you might catch the virus were eased because of online shopping. Would no human want to trade convenience for the hassle, right? This is why people should be grateful that businesses still chose to serve them. Even though many stores are still transitioning, they were still able to meet their customers’ expectations. Products were also readily available, and that little contact is being made while handling their orders. In a survey made by Statista, it was found that in Australia, “55 percent of consumers felt that convenience was the leading motivation for purchasing online.”

Videos from social media sites helped teach people how to do things themselves, hence raw material purchases online.

Since lockdown is ongoing and people have nothing to do at home besides eating and sleeping, they have a lot of time watching videos. Videos like a bunch of do-it-yourself, informative videos, cooking videos, baking videos, etc., helped in the growth of e-commerce. Raw materials such as baking supplies and other ingredients have increased exponentially over the pandemic. As the statistical reports mentioned above, categories like home & garden also had an increase in sales. These may be due to digital marketing and social media promotions.

Can we get to the bottom of this?

            The bottom line is, even if this pandemic happened, people who have businesses were lucky enough to transition into online ventures. They were able to take advantage of the COVID situation and were able to get back on track. The whole pandemic did not only help existing businesses to bloom, but it also helped a lot of startups. As we know, recessions were happening worldwide, and millions of people lost their jobs. They have stomachs to feed and bills to pay, so they have to find other ways to get income. This is what prompted them to start small businesses. It is a challenge at first, knowing that it’s pandemic and not all people might be interested. But with the right people and the right promotions, it should boom in no time.

Shifting Your Focus on the Basics of Having a Strong Online Presence

            Having a strong online presence is inevitable in running a business, the world is highly digital. Taking your business online is not just a choice, but a necessity. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer's purchasing decision. When you're building an online presence, remember to be competitive. Look at what your competitors are doing and discuss whether or not that's a good strategy for your business, as well. Building an online presence requires effort, but over time it will pay off with increased sales and better brand awareness in your industry.

            Strong online presence can be defined by how easy it would be to locate your product, how readily available the options are and how easy it is for consumers to remember your brand for future repurchase. It is important to increase brand awareness and visibility. Consumers should be able to locate your products when searching related keywords online. A successful business feeds on generating engagements. In the last decade or so in particular, many consumers have become accustomed to finding what they want online. A digital presence gives your brand an ideal platform to communicate with consumers. It gives you the opportunity to set the narrative on who you are as a brand and set yourself apart from competitors. Having a substantial digital presence can not only increase consumer awareness, but it can also work to strengthen your brand by building up your credibility.

            The first step would be to build a strong website, even if you are active on social media building a strong and captivating website still hits differently. A large social media following doesn’t always generate sales, you still need a website to direct customers to, the quality of your website is the deciding point if the social media traffic you’re having will generate into sales. A great website essentially is user-friendly, pleasing to the eyes and well-suited to driving conversions. Finding the right web developer suited for your needs will guarantee that you will have a website that captures the attention of your target market. If consumers can’t find your brand when they search for you, they may question your reliability and even the legitimacy of your business. A website shouldn’t be created and then allowed to grow stale. In order to have a successful website that ranks well in search engines and doesn't get hacked, you need to make sure it is properly maintained. Both content quantity and freshness are important to search engines, so it’s important that you create a plan to publish quality articles and/or blog posts on your site and on external sites that link to your site.

            After the first step we will discuss the second one which is to find a good hosting provider. Once you have an aesthetically pleasing and user-friendly website, it’s time to find a good hosting provider. There are a couple of hosting providers readily available but it’s important to pick the one best suited for your target audience. One of the most important things to consider when choosing a good Web hosting company is uptime. Also known as availability, uptime is a measure of the percentage of time your website is up and available to visitors. Choosing a website that isn’t always available and without back u will lead to customers shifting to other options that are readily available. Another thing to consider is how fast your provider loads your website, speed is important not everyone has patience to wait for you website to load, chances are instead of waiting customers will find an alternative option instead. Security of your website is also critical, a good hosting provider should be able to secure data from third party attacks. Managing your own website is a tedious task and availability of support from your preferred hosting provider should be readily available, there should be a system available for you to contact when you need to. Enhancing your website’s on-page SEO elements is only half the battle. The other half lies in making sure that users will not bounce – but instead, they’ll continue viewing your content, interacting with it, and keep coming back for more.

            After building a strong and captivating website and a good hosting provider you now need to focus on your search engine optimization. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more. Search Engine Optimization or SEO helps your business rank high in search engine results. These days, when consumers are trying to find businesses or products, they almost always turn to the internet for help. We live in a fast-paced society and chances ae the higher you are on the search engine the higher the chances that you will be considered. Everyone wants their business to be the top search result and to attract the most relevant customers. If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence. Our SEO success factors can be considered proxies for aspects of the user experience. It is how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.  SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

            Your presence online displays a sense of professionalism that allows you to prove your expertise and stand out against your competitors. Beyond being aesthetically pleasing and user-friendly you shul dals produce quality content that would keep the customers on your page. It should be accurate, timely and relevant. Your online presence is an incredible asset that allows consumers to find you and hopefully it inspires them to convert